Content Marketing for a Strong Online Presence
Get a foolproof content marketing strategy to start ranking on search results.
Content Marketing With A Purpose
Our content marketing services provide the perfect balance between creativity and technical expertise to deliver high-value content that engages your audience at all stages in the buyer’s journey.
Leverage the Power of Content
We’ve developed a process that amplifies a business’ online presence to drive more traffic and leads. All content pieces follow a structure based on extensive keyword research and the best SEO practices while targeting the brand’s buyer persona.
It’s More Than Content Writing
Content marketing is a culmination of activities that help businesses build awareness, speak to their audience, and drive brand loyalty. Our content marketing service involves the planning, creation, and distribution of multiple content pieces.
Written, Edited, and Optimized by Experts
All hands on deck when it comes to purposeful, targeted web content services. We have a team of writers, editors, graphic designers, and SEO specialists collaborating from start to finish to deliver quality content consistently.
Our Content Marketing Formula
We’ve developed a content marketing methodology backed by years of experience in the digital industry and the initiatives that helped us rank thousands of businesses.
Create
Our team creates content based on your business goals and marketing objectives. We perform thorough research to provide comprehensive, up-to-date topics based on top user queries. We’ll have a content calendar to integrate topics for creation and distribution.
Optimize
We’re a natural when it comes to content optimization. Our team optimizes every content based on defined KPIs to make sure you’re hitting performance goals and getting the most impactful results.
Connect
The effectiveness of your content marketing is all about connecting with your audience and getting them to interact with your content. We create content and creatives that speak your audience’s language, target their intent, and follow them in the buyer’s journey – from awareness to decision.
How We Plan Your Content Marketing Success
We’re thorough when planning your content marketing strategy. Our workflow is designed to make it easier for you to get started with us.
Intake
This is us getting to know your business and goals. You’ll receive a content brief from your account manager where you can input all the details, requirements, and instructions for your content plan.
Content Creation
We create original, engaging blogs with premium images based on the approved topics and buyer persona. All blogs are optimized with targeted anchor texts for internal linking.
Research
We’ll dive into the brand by researching your target keywords that fit the audience and business goals. We make sure every piece of content displays thought leadership.
Research
We’ll dive into the brand by researching your target keywords that fit the audience and business goals. We make sure every piece of content displays thought leadership.
Topic Ideation & Content Calendar Creation
Our writers and editors collaborate on providing topics relevant to the website’s business and developing your content calendar with all the details for the deliverable.
Buyer Persona Creation
We write content with the audience in mind. We create the ideal buyer persona for the business. This helps us align topics and content to the audience’s needs and search intent.
More Than Engaging Content – It’s Measurable
It’s not content marketing if you don’t have tangible results. That’s why we have a matrix to track every initiative aligned with business goals and specific marketing objectives:
- Brand Awareness
- Engagement
- Purchase
- Lead Acquisition
- Brand Loyalty