Building a Strong Online Presence to Get More Clients for CPA Firms
The number of accountants and auditors sits at slightly over 1.26 million, making the accounting and payroll industry one of the most competitive niches in the US. As companies seek in-house accountants, there remains a need for third-party CPA firms.
How do accounting firms stand out? It starts with effective SEO for accountants.
- “Near me” keywords for accountants yield an average monthly search volume of 27,000
- 56% of accounting firms allocate budget for SEO
- The top five results on the first page gets 67% of all clicks
- 97% of people learn more about a local accountancy firm via online search
With businesses going on a digital route, accounting firms and CPAs need to be seen more online.
Helping Accounts Reach First Page Positions with SEO Initiatives
Our SEO for accountants and CPA firms follow a methodology designed to deliver the biggest impact on their business – more clients and more revenue.
SEO Strategies Tailored to the Needs of Accounting Firms
Our team has handled hundreds of SEO projects for businesses in the financial niche. We implement the accounting industry knowledge we’ve gathered throughout the years to formulate effective SEO strategies for accountants.
24/5 Support from a Dedicated Digital Marketing Team
We work for the success of accounting websites, and this shows in how we care for every SEO accountant project from the get-go. Our team provides guidance and technical support to deliver high-performing SEO projects for accounting websites.
Building Accountants’ Online Presence with Tailored SEO Strategies
Developing SEO roadmaps is what we do best. Our team combines rank building initiatives to help accounting websites develop their online traction and stay on the first page of search results.
Website Analysis and SEO Audits
Our SEO specialists will look into the performance of accounting websites and optimize on-site elements to boost ranking. We detail all findings and recommendations into a simple SEO audit report.
On-page SEO
We make sure accounting websites follow the best on-page SEO practices. Our SEO specialists will conduct monthly SEO hygiene, supplemented by off-site optimization to improve website performance.
Link Building
We build authority and credibility of accountants through guaranteed DA link building strategies. Our team combines this with citation building and local SEO accountant optimization to increase relevance of the website.
Analytics Reporting
We track metrics that matter to CPA firms and accountants. Our team sends monthly SEO reports with data from Google Analytics, Google Search Console, and other SEO tools.
SEO Software for Accountants
We provide progress visibility on all aspects of SEO accountant projects with our SEO software. This allows accountants and CPA firms to make informed decisions for their next SEO efforts.
- Campaign performance tracking
- Access to real-time reporting for Google Analytics data
- Traffic and keyword rankings
- Task updates
Frequently Asked Questions:
Search Engine Optimization (SEO) is the revision and improvement to new and existing content online. SEO encompasses work that aims to improve the ranking of a website on Search Engine Result Pages (SERPs). The work involved in SEO is based on several strategies and methodologies. Each website is different and as competition to rank for the same keywords increases over time, not all websites will rank the same.
Search Engine Optimization (SEO) is the revision and improvement to new and existing content online. SEO encompasses work that aims to improve the ranking of a website on Search Engine Result Pages (SERPs). The work involved in SEO is based on several strategies and methodologies. Each website is different and as competition to rank for the same keywords increases over time, not all websites will rank the same.
SEO varies in terms of pricing. Think of SEO as an umbrella term for multiple actions that you can take to increase the visibility of a website by writing optimized content and implementing the correct structure for search engine crawlers, but most of all, keeping users engaged with the right information. What you should pay attention to when hiring an SEO consultant, digital marketing agency or company, is the work involved.
Most SEO services are priced on a monthly retainer. You can get SEO services for a range of $500 to $1000, depending on the work done. However, we advise running campaigns based on goals and performance.
Google highly discourages hiring an SEO consultant or agency who guarantees rankings. Instead, hire an agency or consultant who guarantees that the work involved is performed.
Our approach to SEO is to provide your audience with valuable, high-quality content that results in an action your business needs, while our methodology has provided our clients with the foundation to grow. A batting average of 60% of selected keywords ranking on the first page of Google within the first 180 days—you only get results that have an impact on your business.
Your approach when hiring an SEO should be based on the output of the company who that has the most comprehensive roadmap tailored for your business. In short, hire an SEO who has proven their results.