SEO for Higher Education
Be in front and center of prospective students with SEO for Higher Education
Learn MoreThe Best Schools are Online – Boosting Enrollments with Organic SEO Strategies
Prospective students are searching for the best schools on Google. Higher education institutions shouldn’t be behind the trend to go digital. This is where SEO comes in.
- 67% of students use search engines as their primary source of information on higher education institutions
- 61% of higher education institutions’ website traffic comes from organic search
- 55% of college and university students use the internet to search for higher education institutions as part of their research
- 45% of online users researching colleges and universities call or email an institution for more information
With SEO for higher education institutions, universities and colleges become more visible and get more applications from prospective students.
Higher Education SEO Done by Professionals
Helping websites rank is one of the backbones of our team. With over eight years of running digital marketing campaigns for different industries, we’ve developed the formula to help higher education institutions and organizations dominate the top position of search results.
We focus on data-driven strategies and provide technical expertise to help organization navigate the online arena. Our team of SEO specialists executes workflows tailored to the needs of every higher education institution to deliver results that make an impact.
Building Higher Education Institutions’ Digital footprint
Our SEO specialists develop roadmaps to help colleges, universities, and higher education organizations achieve first page results on Google. Our search engine optimization for higher education includes link building activities following the best industry practices.
Website Analysis
We start by doing a comprehensive analysis of the websites and providing recommendations in an SEO audit report.
Off-page SEO
We reach out to online publishers to deliver guaranteed DA links, boost authority, and drive more targeted traffic to websites.
On-page SEO
We optimize on-site elements, provide fresh, original content for pages, and conduct monthly SEO hygiene to boost ranking performance.
Analytics Reporting
We track SEO KPIs – traffic, keyword trends, and links build – compile all data in a monthly SERP report. Our team uses Google Analytics, Google Search Console, and other SEO and rank tracking tools to measure website performance.
SEO Software for Higher Education Institutions
Data drives every decision we make in SEO projects, and we extend the same courtesy to clients. Our SEO software provides visibility of the progress of every SEO project under our care, with all the important data in one dashboard.
- Real-time reporting on Google Analytics Data
- Campaign performance
- Traffic and keyword rankings
- Monthly trends
- Task updates
Frequently Asked Questions:
Search Engine Optimization (SEO) is the revision and improvement to new and existing content online. SEO encompasses work that aims to improve the ranking of a website on Search Engine Result Pages (SERPs). The work involved in SEO is based on several strategies and methodologies. Each website is different and as competition to rank for the same keywords increases over time, not all websites will rank the same.
Search Engine Optimization (SEO) is the revision and improvement to new and existing content online. SEO encompasses work that aims to improve the ranking of a website on Search Engine Result Pages (SERPs). The work involved in SEO is based on several strategies and methodologies. Each website is different and as competition to rank for the same keywords increases over time, not all websites will rank the same.
SEO varies in terms of pricing. Think of SEO as an umbrella term for multiple actions that you can take to increase the visibility of a website by writing optimized content and implementing the correct structure for search engine crawlers, but most of all, keeping users engaged with the right information. What you should pay attention to when hiring an SEO consultant, digital marketing agency or company, is the work involved.
Most SEO services are priced on a monthly retainer. You can get SEO services for a range of $500 to $1000, depending on the work done. However, we advise running campaigns based on goals and performance.
Google highly discourages hiring an SEO consultant or agency who guarantees rankings. Instead, hire an agency or consultant who guarantees that the work involved is performed.
Our approach to SEO is to provide your audience with valuable, high-quality content that results in an action your business needs, while our methodology has provided our clients with the foundation to grow. A batting average of 60% of selected keywords ranking on the first page of Google within the first 180 days—you only get results that have an impact on your business.
Your approach when hiring an SEO should be based on the output of the company who that has the most comprehensive roadmap tailored for your business. In short, hire an SEO who has proven their results.