SEO for Hotels
Hotel SEO strategies that bring more visibility, more bookings, and more customers
Learn MoreGetting More Bookings Falls on the Right Hotel SEO Strategy
54,200+ hotel properties, 5 million guestrooms, 1.1 billion guests annually – these numbers prove how the hotel industry continues on an upward trend in the US. With the growth of the hotel industry, sticking to traditional marketing methods may only get hoteliers so far. A performance-driven hotel SEO strategy is a must.
- Optimized hotel websites can get over 50% of organic traffic
- 92% of users click at least once on search results appearing on the first page
- 60% of leisure travelers and 55% of business travelers use a search engine for their travel planning
- 65% of hotel revenue through direct bookings is based on SEO
The tourism market puts a premium on effective SEO, and it’s time hoteliers jump on the same boat.
Effective SEO That Puts Hotels in Front of Customers
Marketing for hotels is unlike any industry. It takes more than having the right keywords to pull in customers looking for the next hotel to book for their next vacation. This is where we come in.
Providing the SEO Technology for Hotels
Our local SEO strategy for hotels and restaurants is half expertise and half technology. In every hotel SEO campaign, we provide website owners with progress visibility through our SEO software.
- Real-time updates and reporting via Google Analytics integration
- Quick access to hotel SEO campaigns
- Traffic performance and summary
- Keyword ranking metrics and monthly trends
How We Drive SEO Success for Hotels
Goal-oriented SEO Efforts for Hotels
We develop hotel SEO strategies that enrich brands online and help hoteliers drive more direct bookings to their website. Following the best SEO practice, we optimize websites with the goals of the business in mind – more direct bookings, more customers, or more ROI.
A Team Working Behind Every Campaign
Our team’s collaboration provides the foundation to launch effective SEO strategies for hotels. We have seasoned digital marketers, SEO specialists, designers, and content marketers working together on every campaign.
Optimizing hotel for websites is second nature to our team. We handle thousands of campaigns annually, and a significant fraction includes the hotel industry. With our expertise and technology, we’ve developed a strategy that involves rank building initiatives:
SEO Analysis
Everything starts with a thorough analysis of the hotel’s website. This helps our specialists determine areas for improvement and formulate the appropriate recommendations for better website performance. This analysis comes in a well-detailed, easy-to-understand SEO audit.
On-page Optimization
We optimize essential on-page elements – Meta Data, headers, image alt tags, content, page speed, and sitemap. Our team conducts monthly on-page hygiene to prevent issues that affect the overall performance of hotel websites and help boost visibility on search results.
Off-page Optimization
Our off-page optimization is a combination of guaranteed DA link building, Google My Business setup and optimization, and citation building. We improve the online credibility of hotel websites to help them stay ahead of the local pack.
Analytics & Reporting
As Google qualified experts, we can understand website analytics at a glance and translate KPIs into a full SEO performance report. With Analytics integrated, we can provide actionable steps to help hotels improve their search results.
Frequently Asked Questions:
Search Engine Optimization (SEO) is the revision and improvement to new and existing content online. SEO encompasses work that aims to improve the ranking of a website on Search Engine Result Pages (SERPs). The work involved in SEO is based on several strategies and methodologies. Each website is different and as competition to rank for the same keywords increases over time, not all websites will rank the same.
Search Engine Optimization (SEO) is the revision and improvement to new and existing content online. SEO encompasses work that aims to improve the ranking of a website on Search Engine Result Pages (SERPs). The work involved in SEO is based on several strategies and methodologies. Each website is different and as competition to rank for the same keywords increases over time, not all websites will rank the same.
SEO varies in terms of pricing. Think of SEO as an umbrella term for multiple actions that you can take to increase the visibility of a website by writing optimized content and implementing the correct structure for search engine crawlers, but most of all, keeping users engaged with the right information. What you should pay attention to when hiring an SEO consultant, digital marketing agency or company, is the work involved.
Most SEO services are priced on a monthly retainer. You can get SEO services for a range of $500 to $1000, depending on the work done. However, we advise running campaigns based on goals and performance.
Google highly discourages hiring an SEO consultant or agency who guarantees rankings. Instead, hire an agency or consultant who guarantees that the work involved is performed.
Our approach to SEO is to provide your audience with valuable, high-quality content that results in an action your business needs, while our methodology has provided our clients with the foundation to grow. A batting average of 60% of selected keywords ranking on the first page of Google within the first 180 days—you only get results that have an impact on your business.
Your approach when hiring an SEO should be based on the output of the company who that has the most comprehensive roadmap tailored for your business. In short, hire an SEO who has proven their results.